Privacy policy

Privacy Policy

Last updated: July 3, 2026

ITHI Couture ("we," "our," "us") operates ithicouture.store. This policy explains what personal information we collect, how we use it, and your rights regarding that information.

Information We Collect

  • Contact details you provide at checkout or sign-up: name, email, phone number, shipping and billing address.

  • Order information: items purchased, size/measurement details for made-to-order pieces, order history.

  • Payment information: processed directly by our payment gateway (PhonePe Payment Gateway); we do not store your card, UPI, or banking details on our servers.

  • Automatically collected data: IP address, browser type, device information, and browsing behavior on our site, via cookies and similar technologies (provided by Shopify's platform).

How We Use Your Information

  • To process, fulfill, and ship your orders.

  • To communicate with you about your order, including updates and support.

  • To send you marketing communications, but only if you've opted in (e.g., via our newsletter sign-up) — you can unsubscribe at any time.

  • To improve our website, products, and customer experience.

  • To comply with legal and tax obligations, including under Indian law.

Sharing of Information We share your information only as needed to run our business: with Shopify (our e-commerce platform), our payment gateway provider (PhonePe), and our shipping/courier partners, solely to fulfill your order. We do not sell your personal information to third parties.

Data Retention We retain your information for as long as necessary to fulfill the purposes outlined above, and as required by Indian tax and business record-keeping laws.

Your Rights Under India's Digital Personal Data Protection Act, you have the right to access, correct, or request deletion of your personal data. To exercise these rights, contact us at ithicouture@gmail.com.

Cookies Our site uses cookies to keep your cart, remember your preferences, and understand site traffic. You can control cookies through your browser settings.

Contact Us For any privacy-related questions, reach out to ithicouture@gmail.com or Plot No 10, Gandhi Nagar Cooperative Society, Cooperative Maha Nagar, Semmanjeri, Chennai - 600 119, Tamil Nadu, India